KICKERS – KICKERS EDITION

Issue

Launch of the new Kickers Edition and orientation of the brand towards a more fashionable profile.

Action plan

• Partnership with a fashion journalist to design the new Kickers Edition based on the iconic Kickers model: the Kick Legend
• Organization of an open house to trigger immediate shopping

Results

More than 20 shoppings triggered following the presentation of the collection
35 publications in print and web media
EAE: €175,000