KAPORAL – MA PETITE ROBE

Kaporal Ma petite robe


Issues

Unite a community of journalists and influencers around the Ma Petite Robe line in order to obtain an immediate echo (on social networks) as well as in the print and web press

Action plan

Organization of a party for the launch of the Ma Petite Robe collection
Brief and implementation of activations during the launch party (bar, spaces, photobooth, illustrator Morgane Badaboum, psychic, DJ set)
Creation of a “Save The Date
Creation of an invitation for journalists and influencers

Results

Plus de 80 journalistes et influenceurs présents
Plus de 30 retombées dans les réseaux sociaux