KAPORAL x LIL BUCK

Issue

Launch of the collection in collaboration with Lil Buck, famous American hip-hop/ballet dancer.

Action plan

• Organization of an exclusive party at Yoyo, Palais de Tokyo in Paris and dance classes for journalists and influencers
• Management of the classes, the show and the performance of Lil Buck, interviews, catering, DJ set…
• Scheduled interviews with Lil Buck

Results

80 journalists, bloggers and influencers present at the event
10 scheduled interviews
20 mentions on Twitter, 4 posts on Facebook and 14 posts on Instagram
150,000 digital reach
25 print and web press coverage
EAE : 195 000€