KAPORAL JEAN DE NÎMES x LE BINÔME

Kaporal Capsule Collection Jean de Nîmes x Le Binôme


Issues

Unite a community of journalists and influencers around the JDN x Le Binôme made in France capsule in order to obtain an immediate echo (on social networks) as well as in the print and web press

Action plan

  • Organization of a party for the launch of the JDN x Le Binôme collection
  • Logistic organization
  • Creation of an invitation for the preview of the collection
  • Realization of a CP

Results

33 journalists and 24 influencers in attendance

More than 60 social media follow-ups (stories and Instagram posts)