KAPORAL JEAN DE NÎMES x LE BINÔME
Kaporal Capsule Collection Jean de Nîmes x Le Binôme
Issues
Unite a community of journalists and influencers around the JDN x Le Binôme made in France capsule in order to obtain an immediate echo (on social networks) as well as in the print and web press
Action plan
- Organization of a party for the launch of the JDN x Le Binôme collection
- Logistic organization
- Creation of an invitation for the preview of the collection
- Realization of a CP
Results
33 journalists and 24 influencers in attendance
More than 60 social media follow-ups (stories and Instagram posts)