JAILLANCE – CHRISTMAS
Jailllance Christmas box
Issues
To enhance the Jaillance brand image by proposing a qualitative PR alibi to integrate the end-of-year specials
To propose an aesthetic and evolving box to emerge in the press in front of champagne and spirits brands.
Action plan
- Design and creation of a light box closing the very first crémant de Loire vintage
- Realization of a shooting of the visuals lifestyle and packshot
- Writing and realization of a dedicated press release
- Carrying of 65 boxes according to the detected subjects
- Targeted strategic relaunching
Results
21 media coverage (Maxi, Télé Z, Cuisine Actuelle, Maison Actuelle, Questions de femmes, Déco Mag…)