JAILLANCE – CHRISTMAS

Jailllance Christmas box


Issues

To enhance the Jaillance brand image by proposing a qualitative PR alibi to integrate the end-of-year specials
To propose an aesthetic and evolving box to emerge in the press in front of champagne and spirits brands.

Action plan

  • Design and creation of a light box closing the very first crémant de Loire vintage
  • Realization of a shooting of the visuals lifestyle and packshot
  • Writing and realization of a dedicated press release
  • Carrying of 65 boxes according to the detected subjects
  • Targeted strategic relaunching

Results

21 media coverage (Maxi, Télé Z, Cuisine Actuelle, Maison Actuelle, Questions de femmes, Déco Mag…)