Jaillance

Buzz-kit planter


Challenge

  • Creative strategy around the end of the year specials

Plan

  • Creation and production of a Vouvray Brut box inspired by the upcycling & recycling that turns into a planter 100% made in France
  • Gifted to 70 journalists

Outcome

  • 33 press coverage in print & online
  • AVE: 95 000 €