Jaillance
Buzz-kit planter
Challenge
- Creative strategy around the end of the year specials
Plan
- Creation and production of a Vouvray Brut box inspired by the upcycling & recycling that turns into a planter 100% made in France
- Gifted to 70 journalists
Outcome
- 33 press coverage in print & online
- AVE: 95 000 €