HERSCHEL – OPENING OF THE HERSCHEL STORE

Issues

To accompany Herschel in the opening of its first store in Europe and to ensure the visibility of the brand on the press and digital media

Action plan

• Organization of an exclusive opening party for journalists and influencers
• Presentation of the collections
• Entertainment: DJ set, cocktails…

Results

45 journalists and influencers present
40 social network follow-ups (Instagram and Snapchat)
A reach of more than 650,000 people in digital