Hackett Saville Row

Opening of the Hackett flasgship


Challenge

4 journalists – 4 full pages coverage for the opening of Hackett’s flagship in Saville Row

Plan

  • 2 days in London
  • Exclusivity with Sir Jeremy Hackett
  • Private dinner

Outcome

  • 4 full pages in Le Figaro Magazine, Les Echos Série Limitée, Monsieur and The Good Life..
  • AVE: 235 800 €.