HACKETT – PRESSDAY AW1920

Issues

Gather and federate the largest number of fashion and lifestyle journalists
Present the brand’s new Fall/Winter 19-20 collection
Ensure the brand’s presence on the press via shopping and visual requests

Action plan

Organization of an open house at the Hackett showroom for the presentation of the fall/winter 19-20 collection

Results

38 journalists and 4 influencers present

L’Express Dix, Les Echos, Sport&Style, Le Parisien, GQ, Le Figaro, Les Echos Série Limitée, Vogues Hommes…