Hackett – Aston Martin

Launch of the new collection

Media Relations, E-PR, Event

Challenge

Launch of the HackettxAston Martin collection in Paris

Plan

  • Private party in the Parisian Flagship with Sir Jeremy Hackett
  • Dj Set, jazz band, photo call, barber shop…

Outcome

  • 170 journalists and influencers attending
  • Over 70 influencers attending
  • Over 1 million reach
  • AVE: 155 500€
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