Grand Marnier
Suitcase-box
Challenge
- “Draw me a box…” to support the brand with a trendy mixology positioning
Plan
- Design and production of a mixology box on the theme of travel in collaboration with Nico De Soto
- Box in the shape of a suitcase including a soda siphon, a jigger and a 35cl bottle of Grand Marnier Cordon Rouge
- Gifted to 80 journalists & sold to the general public as a limited edition
Outcome
- 48 press and web coverage
- AVE: 156 953 €