Grand Marnier

Suitcase-box


Challenge

  • “Draw me a box…” to support the brand with a trendy mixology positioning

Plan

  • Design and production of a mixology box on the theme of travel in collaboration with Nico De Soto
  • Box in the shape of a suitcase including a soda siphon, a jigger and a 35cl bottle of Grand Marnier Cordon Rouge
  • Gifted to 80 journalists & sold to the general public as a limited edition

Outcome

  • 48 press and web coverage
  • AVE: 156 953 €