Grand Marnier
La Grand Maison event
Challenge
- Create a unique experience to promote the brand’s new positioning
Plan
- Immersive experience in a private mansion
- Outstanding scenography
- Series of experiences: tastings, holograms, a photocall, a cocktail bar, DJ sets, etc.
Outcome
- 800 international participants
- 40 press coverage
- 173 posts and stories
- Over 8,000,000 people reached