Grand Marnier

La Grand Maison event


Challenge

  • Create a unique experience to promote the brand’s new positioning

Plan

  • Immersive experience in a private mansion
  • Outstanding scenography
  • Series of experiences: tastings, holograms, a photocall, a cocktail bar, DJ sets, etc.

Outcome

  • 800 international participants
  • 40 press coverage
  • 173 posts and stories
  • Over 8,000,000 people reached