FOODSPRING

Foodspring


Issues

To introduce the foodspring amino acid range
To create a strong link with sports and fitness journalists
To position foodspring as THE partner for athletes

Action plan

Organize a boxing class for sport / fitness journalists
Organization of a tasting of the products on the spot + gift bags offered at the end of the session with the products presented live

Results

8 journalists present
KPI’S: 5 articles traded on foodspring