Crocs It-Girls Product Placement

Crocs It-Girls Product Placement


Issues

Position Crocs on French it-girls to make the brand desirable, fashionable and trendy to an affinity target

Action plan

  • Targeting of influencers / it-girls fashion and offbeat
  • Proposal to receive the pair of their choice + the collaborations
  • Shipment of the shoes by post
  • Timing : all year long

Résults

30+ stories

8 posts

EAE :  €150,000