Crocs It-Girls Product Placement
Crocs It-Girls Product Placement
Issues
Position Crocs on French it-girls to make the brand desirable, fashionable and trendy to an affinity target
Action plan
- Targeting of influencers / it-girls fashion and offbeat
- Proposal to receive the pair of their choice + the collaborations
- Shipment of the shoes by post
- Timing : all year long
Résults
30+ stories
8 posts
EAE : €150,000