COSTA COFFEE – CHRISTMAS DRINK
Costa Coffee Christmas drinks tasting
Issues
Increase awareness and loyalty to the Costa Coffee brand among journalists and influencers by introducing them to the Christmas Drinks offer and the brand’s values through a unique product experience.
Action plan
- Organization of an exclusive open day for journalists and influencers at Costa Coffee Sébastopol
- Proposal of 6 Christmas drinks to be discovered
- Meeting with the Costa Coffee teams
Outcome
- 40 journalists and influencers attending
- 35 press coverage in print, web and digital
- Over 319 000 followers reached on social media