Colmar Opening Store

Opening of a flagship store


Challenge

Create a buzz around the opening of the 1st Colmar flagship in Paris on rue Etienne Marcel.

Plan

3-day event :
1. Influencers and “cool kids” night
2. “Le Petit Club” night organized by Madame Figaro. Presentation of the collection by Agnès Poulle.
3. Evening organized by Stylist for the magazine’s readers. Private sales