COBALTE Launch the French vodka

Launch of the French vodka


Issues

Launch the young French vodka brand in the world of high-end spirits and ensure the brand’s visibility in the end-of-year spirits and mixology files

Action plan

  • Brief and realization of an end of year box
  • Double communication: Winter cocktails and end of year box.
  • Setting up of press portages to target journalists
  • Organization of interviews

Results

  • 41 media coverage over 3 months
  • 5 Interviews conducted
  • Over 45 000 000 readers reached
  • AVE: 240 000 €