CLAIRE’S – HALLOWEEN IN CHICAGO

Claire's Halloween in Chicago


Issues

Present the Halloween collection while providing a unique brand experience.
Ensure the brand’s visibility on social networks

Action plan

  • Organization of a press trip to Chicago
  • Invitations to influencers
  • Filming of a short film and shooting on location
  • An afternoon in the theme park: Six Flags

Results

Natoo, Estelle Fitz answered the invitation
12 Instagram posts generated more than 400 000 likes and 2 posts on Facebook and 2 others on Twitter
8 Stories on Snapchat
A reach of over 4 million people