BORSALINO

Challenge

• The Italian brand Borsalino asserts its international longevity and its historical link with cinema through an event at the event Italian Embassy offering the screening of the short film as well as an exhibition of iconic hats related to the world of cinema or fashion

Plan

• Invite journalists from the fashion press to attend the event
• Get interviews with Philippe Camperio, Mauro Baglietto and Caterina Murino

Results

• 6 print and web press interviews
• Audience = 1 816 522
• EMV: €43 300
• 10 journalists present at the event
• 18 social media coverage on the evening of the event
• Reach: 36 800