BELLISSIMA

BELLISSIMA ON THE FRENCH MARKET YEAR #2

Challenge

• Support the launch of two product innovations: Prodigy and Absolute
• Reinforce the brand’s presence and visibility on the French market 
• Help people (re)discover the Bellissima brand and test products (including new products)
• Invest in a premium venue in line with the brand’s values
• Attract buyers and prospects from tech buying groups
• Meet journalists and influencers
• Support new products with instant conversations on SM

Plan

• A premium experience in a loft on Avenue Montaigne
• A target audience of lifestyle, beauty and fashion journalists and influencers
• A team of hairstylists offering a personalized product testing experience (demonstration, advice, styling)
• An aperitivo made in Italy
• A paid influencer campaign

Results

• 52 fashion, beauty and lifestyle journalists
• 31 beauty and lifestyle influencers
• 87 SM content
• Total impressions : 1 095 219
• Total EMV : 32 613€