BearFruits

Brand launch


Challenge

  • Launch of Bear Fruit – new hair mask brand by Procter & Gamble

Plan

  • Massive seeding for 5100 journalists and beauty influencers
  • Event-based box: sourcing – creation – production

Outcome

  • 200 posts and stories
  • Over 9M people reached on social media
  • AVE: 930 000 €
  • 83 press coverage
  • AVE: 334 000 €