BearFruits
Brand launch
Challenge
- Launch of Bear Fruit – new hair mask brand by Procter & Gamble
Plan
- Massive seeding for 5100 journalists and beauty influencers
- Event-based box: sourcing – creation – production
Outcome
- 200 posts and stories
- Over 9M people reached on social media
- AVE: 930 000 €
- 83 press coverage
- AVE: 334 000 €