Barbour British Embassy
Launch of new collection during Fashion Week
Challenges
Highlighting the new Gold Standard collection during Paris Fashion Week.
ACTION PLAN
Invitation of international journalists and influencers: men’s press, news, car, motorbike – Figaro Magazine, Vogue, The Good Life, Monsieur – @nicolassimoes – @maxime_heras and @felix_brice
RESULTS
35 journalists et 15 influencers
25 Posts & Stories.
EAE : 96 000 €.