Barbour British Embassy

Launch of new collection during Fashion Week


Challenges

Highlighting the new Gold Standard collection during Paris Fashion Week.

ACTION PLAN

Invitation of international journalists and influencers: men’s press, news, car, motorbike – Figaro Magazine, Vogue, The Good Life, Monsieur – @nicolassimoes – @maxime_heras and @felix_brice

RESULTS

35 journalists et 15 influencers

25 Posts & Stories.

EAE :  96 000 €.