BALLANTINE’S – YEAR-END CAMPAIGN
Ballantine's End-year campagn
Issues
Ensure the visibility of Ballantine’s in the core target media through a double communication:
- Spirits files & test benches
- End of year gifts files
Action plan
- Creation of two dedicated press releases to respond to the different opportunities
- Organization of product porting according to the detected topics
- Competitive intelligence
Results
54 media coverage: Elle à Table, L’Equipe Magazine, Cosmopolitan, Le Point, Les Inrockuptibles, L’Express, Whisky Mag, Challenges, L’Auto Journal…