BALLANTINE’S – YEAR-END CAMPAIGN

Ballantine's End-year campagn


Issues

Ensure the visibility of Ballantine’s in the core target media through a double communication:

  • Spirits files & test benches
  • End of year gifts files

Action plan

  • Creation of two dedicated press releases to respond to the different opportunities
  • Organization of product porting according to the detected topics
  • Competitive intelligence

Results

54 media coverage: Elle à Table, L’Equipe Magazine, Cosmopolitan, Le Point, Les Inrockuptibles, L’Express, Whisky Mag, Challenges, L’Auto Journal…