BARBOUR

40 YEARS OF THE BEAUFORT – EVERGREEN ICONS CAMPAIGN

Challenge

• How to bounce back thanks to the 40th anniversary of the iconic Barbour jacket and create conversation in the press
• How to relay and inform the French press about the Evergreen Icons campaign

Plan

• Tell the story origin : how this jacket was created Dame Margaret.
• Communication around the creation of a limited edition jacket featuring an internal label with the image of the South Shields lighthouse, place of production of Barbour jackets.

Results

• 15 coverages (print & web)
• Audience : 172 984 439
• EMV : 60 300€