AQUASPHERE

HUB R&D

Press relations

Challenge

Communicate about Aquasphere’s “R&D HUB” at the Cercle des Nageurs in Antibes to the local and sports press.

ASAP_COMMUNICATION_AQUASPHERE
ASAP_COMMUNICATION_AQUASPHERE

Plan

  • Press conference hosted by Matthieu Bazil, CEO of the Aqualung group, Alain Bernard, Aquasphere ambassador and Patrick Leroux, President of the CN d’Antibes.
  • Discovery workshops
  • Tests in the pool supervised by Alain Bernard

Results

  • 32 print and web spin-offs

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