ADIDAS – Xtraining x Pure Club Med Gym

Issues

To accompany Adidas in the launch of its Xtraining collection with a technical speech and product tests.

Action plan

Organization of a sports event dedicated to the press at Pure Club Med Gym
Interviews organized with Victor Estima, Jiu Ji Tsu world champion and Adidas Xtraining ambassador
Two sports sessions hosted by Victor Estima

Results

50 journalists present at the event
15 publications in the press and web
EAE : 60 000